How To Reduce Your Marketing Costs

And

Get More Web Traffic

Getting more web traffic is simple if you have the correct knowledge. There is a lot of information available on getting more web traffic unfortunately a lot of this information is also not getting you targeted traffic.

To get more web traffic that is targeted you need to consider the following issues in order to understand the whole picture.

• Key Word selection
• Competition versus volume
• Marketing medium used
• Long Term cost of your customers

Keyword Selection

It is simple to get more traffic and with a little knowledge you can do it also. Unfortunately you will not be getting the right sort of traffic. This is always due to the fact that a lot of the education out there these days does not emphasise the importance of good keyword research prior to beginning any venture.

If you select good long tails (multiple keywords put together) you will find that you will get less traffic. This is great as this smaller amount of web traffic is also a lot more interested in your product or solution.

Permit me to explain.

If you are selling tyres for "Model T Fords" you can only assist buyers that are after those tyres. So if you are marketing using simply "Tyres for Sale" you will get a lot of inquiries but a very high percentage will be for tyres that you do not have.

This will waste a lot of your time. Now take a look at the marketing "Model T Ford Tyres for Sale". Now that the information is very specific you will not get anybody contacting you if they are after tyres for a truck. This does result in less traffic but will be resulting in a lot more sales. Basically targeted web traffic is more web traffic even though the hit counter might not say so.

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Competition versus volume

Another big mistake when looking for more web traffic is to simply look at the search volume presented to you in Google keyword tools and go for the one with the highest traffic volume simply to get more web traffic.

Let me explain.

If you find a good keyword that has 10,000 web traffic volume and has 1,000,000 sites showing when doing a search you must remember that you are competing against those 1,000,000 sites. Now consider a different keyword that only has 5,000 web traffic but this time there are only 350,000 competing sites. The odds of you getting to the top and getting the customers are a lot better due to the lower competition, even though your web traffic will be numerically lower.

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Marketing medium used

Trends and peoples search patterns change all the time and you need to be aware of them so that you are with the people that are getting more web traffic. Currently there are more searches completed on YouTube compared to Google. Meaning, people are watching a lot of video. To you it means that if you are looking for targeted web traffic you need to consider using Video to get more web traffic to your site.

Work with the trend not against it and you will end up getting more web traffic as a result.

Long Term cost of your customers

As a business owner you need to know what the long term cost of your customer is, so that you know how much you can spend to attract that customer in the first place. It is bad business if you spend more money on getting your customer compared to what you know he is willing to spend with you.

Once you know the long term cost of your customer you can work out a budget for getting more web traffic and which strategy you will need to use to stay within that budget. Should you use:

• Cost Per Click,
• Video,
• Article or
• Web 2.0 marketing?

Each has their strengths and weaknesses.

Having the correct keywords or phrases is your foundation that you can not do without. It is also at this stage of your research that you will discover the volume of your competition for the respective phrase or word. It is especially important if you are looking at buying some web traffic software or you decide to buy web traffic as it can cost you a lot of money if you do it wrong.

As a good business owner you will also know what the cost of a long term customer is and this will assist you in deciding which medium you should use to attract more web traffic to your site.

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